Rufina patis location

Salting the Filipino Palate – The Rufina Patis Story

You need patis to enhance flavors in dishes like sinigang and, mixed with calamansi, nilaga. A few drops can make a simple dish into a ooooh-so-good. It is also used as a dipping sauce for sour fruits like green mangoes in place of salt. It’s also used as a salt substitute in some recipes. (an apocryphal story goes that patis is the secret ingredient of a popular fried chicken brand). Another story goes that one popular actress always asks her alalays (sidekicks) to make sure that her meals came with a bottle of patis.)

Patis is not uniquely Filipino. It is Asian. We share the use of patis (nuoc mam) with the Vietnamese. It is created through the fermentation process of preserving fish by packing it in salt.

(While on a trip to Malabon with historian Ambeth Ocampo and the grandson of Rufina Patis' founder, Ramon Lucas, back in the 1990s, we visited one of the small places where patis was being fermented. The smell of the place, of course, was unimaginable. Concrete vats with wooden-board-and-galvanized-iron lids held

DUNKIN' DONUTS MUNCHKINS AD. Illustrated by Lydia Velasco-Cruz. 1984.

America’s favorite coffee and baked goods chain was founded in 1950 by William Rosenberg in Quincy, Massachusetts. DUNKIN' DONUTShas come to be one of the largest food chains in the world with presence in 36 countries.

 It was only in 1981 that it came to the Philippines, when Golden Donuts Inc.,based in Mandaluyong, acquired the Dunkin’ Donutsfranchise.The corporation is owned largely by the Prieto family, which also owned the local franchise for Shakey’s, Racks and Tia Maria, among others. Golden Donuts, Inc. opened its first ever shop at the Quad Car Park in Makati, and began serving food-loving Filipinos the first Dunkin’ Donuts. Its menu included filled and plain donuts, Munchkins, coffee, hot and cold beverages, croissants, bunwiches, brownies, muffins.


The donuts proved to be a hit, and Ace-Compton Advertising, which had already been working on the Shakey’s account, was also assigned the Dunkin’ Donuts chain.

The creative team included a ta

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